Build an Audience
To communicate effectively, you have to know who you’re talking to.
Social Media
As powerful a tool for engagement as social media can be, your success within the medium will be enormously dependent on your ability to build an audience within them. Achieving this requires a thoughtful, planned approach encompassing both targeted advertising within the relevant platform and a steady stream of compelling content.
We work with your team to create and execute a social media strategy.
Website Conversions
Most of your marketing activities should steer people to your website and most of your website should be designed to get your target audience to share their contact information with you. Whether you simply pass those submissions on to your sales team or have graduated to using a marketing crm tool to nurture and monitor them, they are critical to driving your future growth.
We implement a contact form strategy within your site, as well as help you get the most out of the resulting conversions.
Webinars
Long recognized as a valuable tool for sharing expertise, webinars have grown tremendously over the past two years. In the previous year alone, the number of people who attended a webinar quadrupled. Incorporating webinars into your overall marketing strategy not only allows you to share your expertise with the world, but also to identify and connect with those who are interested in what you have to say.
We work with your subject matter experts to conceive and create webinars that will increase the size of your engaged audience.
Video
Rapid advances in both hardware and software have opened the door for companies to use video much more freely. From how-to instructions to product overviews to customer testimonials to personable presentations by in-house experts, the power of video to draw and engage an audience is incomparable.
We conceptualize, script and manage production of video content that will provide high-yield results across the entirety of your online presence.