Manage a Sales Funnel
Stay engaged with your prospects and you’ll know when they’re ready to buy.
Audience Segmentation
As you grow and identify your audience, understanding them becomes paramount to your success. Segmenting your audience by criteria such as industry, purchasing power and demographics empowers you to use more personalized communications, as well as more effectively spot sales opportunities.
We can help you implement a strategy for managing your database and getting the most out of it.
Email Campaigns
Direct emails to prospects and customers remain a vital tool, even as there have been technological and psychological aversions to spam. Today, successful email campaigns cover topics directly relevant to the recipient, offer valuable information and keep their message short and to the point.
We excel in crafting this type of messaging and will maximize the performance of your future email campaigns.
Marketing Automation
Technology advances have driven the cost of marketing automation tools to the point where nearly every company should be making use of them. You may only want to automate simple tasks or you may be ready to adopt advanced nurturing campaigns with dynamic emails that adapt their message based on the recipient
We assist with selection, implementation and management of an automation solution tailored to your budget and objectives.
Lead Scoring
Once you have a marketing crm, lead scoring becomes vital to helping your sales team manage the funnel. Each of your prospects will have a score derived by assigning triggers and point values to various engagements, from opening an email to visiting your website to registering for a webinar. Scores that reach a defined level are flagged for attention by the sales team.
We help you build and refine such a system to provide high levels of value to your salespeople.